HotelsTravellers are asking AI where to stay. Is your hotel being recommended?
We track how the major AI assistants answer real guest queries about your destination every day, across neutral prompts, and show where, when and why your property gets named. Free during the pilot, in any region.
- The exact wording used about your hotel, across the four assistants guests use most
- Where you sit against your immediate competitive set, prompt by prompt
- Action points your team can start on the same week
One destination, running live. Pilot properties get the same index built for theirs.
Guest behaviour is changing. Rather than typing "hotels in Barcelona" into Google, travellers are asking AI assistants things like "which resorts on the Croatian coast have private villas for a longer stay?" or "where should I stay near Athens if I want a beach hotel rather than the city centre?".
The assistant picks a handful of properties to recommend. If yours is not among them, you are invisible at the point the decision narrows, and you will never see it in your analytics, because that guest never reached your website to compare.
Travellers are asking AI to narrow the choice for them, and it returns a short list rather than fifty options. A hotel that is not on the list may never enter the guest's consideration set.
Most hotels have not yet started on Generative Engine Optimisation, which gives early movers a real head start. We are opening the full report to a limited number of properties at no cost while we expand the index into more destinations. It shows how your property appears to guests planning through AI, and what to change so more of them choose you.
The hotels AI recommends most, destination by destination.
Ranked by Share of Voice across 10 neutral prompts, daily snapshots and frontier models. Pilot properties receive the same ranking for their own destination and peer set.
Frontier models. Real guest prompts. Zero branded queries.
We never ask a model whether a named hotel is good. We ask what a traveller asks, then record which property gets named, in what position, and in what tone.
Prompts are built per destination and per category, so the set for your property reflects the way guests actually ask about your market.
What you get, and what we ask for in return.
The full report, the same engine, the same 30-snapshot depth, the same neutral prompts. Delivered as a secure digital report link within 72 hours once your destination is indexed.
- ✓Share of Voice across four LLMs
- ✓How each assistant describes your hotel, and your competitors
- ✓Sentiment and position by prompt cluster
- ✓Prioritised content and schema action points
- ✓A short call once you have read the report
- ✓What was useful, and what was not
- ✓Nothing published about your property without approval
- ✓Keep the report and act on it in-house
- ✓Or bring us in on implementation and monitoring
- ✓Or nothing further, with no follow-up
What the report contains
The PQ Impact Hotel AI Visibility Report gives you a clear, evidence-based view of how your property is represented by AI assistants, and a practical plan to improve it.
A precise measurement of how often your hotel is recommended by ChatGPT, Claude, Gemini and Perplexity, compared with your direct competitors.
How your property performs across the prompt categories that matter most, including luxury, honeymoon, family, wellness, business and location-led searches.
Which hotels are winning the recommendations you should be winning, the signals behind their visibility, and how AI assistants describe your brand.
Ranked recommendations covering content, structured Q&A, schema markup and entity clarity, written so your in-house team or agency can implement them directly.
The report tells you where you stand. We can help you improve.
Every report ends with a clear set of recommendations, and our team can help you put them into practice. Every hotel is different, so we adapt the scope to what makes sense for your property. We work alongside your marketing, content and technical teams, without disrupting what you already have in place. None of this is a condition of the pilot.
Daniel Stachowiak
Contact us for personalised advice and a step-by-step implementation plan to improve your visibility in AI search. We restructure website content, schema markup, Q&A pages and entity linking so your property matches the way guests actually ask AI.
I review every hotel report personally before delivery, pilot ones included. Email us and we will walk through the preview data for your destination together.
daniel@pqimpact.comStill deciding?
Same three fields. We will confirm whether your destination is already indexed, and if it is not, when it will be.
Common questions
- Is the pilot really free?
- Yes. No charge and no card details. We are expanding the index into more destinations, and pilot hotels help us do that. In return we ask for a short call once you have read the report.
- Which destinations can take part?
- Any. If your destination is already indexed, the report follows within 72 hours. If it is not, we build the index for your market first and confirm the timing when you sign up.
- Is this just SEO?
- No. SEO measures how travellers find you through search engines. This report measures how AI assistants such as ChatGPT, Claude, Gemini and Perplexity respond to open-ended travel questions, and whether your hotel appears in their recommendations.
- Will it show in Google Analytics?
- Generally not, and that is the point. When a guest follows an AI recommendation to a competitor, they may never visit your site, so the lost consideration stays invisible in your standard analytics.
- Do I need technical knowledge to use the report?
- No. It is written for owners, general managers and marketing teams, with prioritised actions your in-house team or agency can implement directly.
- What happens when the pilot ends?
- Nothing automatically. The report is yours to keep and act on. Ongoing monitoring and implementation are available separately, only if you want them.
- Can I get a report on a competitor property?
- Yes. Any hotel in our index can be covered, so you can see why it is being recommended and which patterns drive its visibility.